Dramatically Different Moisturizing Lotion is Now Even More Dramatically Different
Let me introduce you to the NEW & Improved Clinique Dramatically Different Moisturizing Lotion+
(Middle East Launch Date: October 2013)
The News Is Dramatic.
Every 4.87 seconds someone buys a bottle of Dramatically Different Moisturizing Lotion. Now the iconic, “yellow genius” has been dermatologist-reformulated to deliver even more dramatically different results…
· 50% improvement in moisture for all day hydration without an extra drop of oil.
· 54% improvement in skin’s barrier-strength in 8 weeks without changing the famously velvety texture.
Why Does It Matter?
Together, these two improvements help skin keep in the healthy essentials and better resist environmental influences. Introducing Dramatically Different Moisturizing Lotion+.
The Big Question
Why change something that millions of people love and rely on daily as part of Clinique’s renowned 3-Step Skin Care System? “The world has changed. Skin care technology has changed. And so we have changed,” says Janet Pardo, Clinique’s Senior Vice President of Global Product Development. Clinique is consistently researching new ingredients and technology to modernize its products and ensure clients receive the maximum benefits. Now more than ever, skin needs extra help.
To learn about people’s current skin care needs, Janet Pardo works closely with Clinique’s formulating dermatologists Drs. David and Catherine Orentreich, the son and daughter of the celebrated dermatologist Dr. Norman Orentreich who worked with esteemed magazine editor, Carol Phillips and the Lauder family to develop Clinique in 1968.
Drs. David and Catherine Orentreich run the Orentreich Medical Group in the same Fifth Avenue offices that their father practiced. “The Orentreichs see patients of all ethnicities, skin concerns, skin types and ages from around the world. Patients were coming in more and more with manifestations they described as redness, itching, burning, breakouts, dryness, dullness…in other words; unhealthy skin. The dermatologists attribute these symptoms to one thing: a weakened barrier,” says Pardo.
There are a number of influences that can account for skin sensitivities, including environmental aggressors, climate change, traveling, lack of sleep, eating processed foods and coping with the stresses of daily life. All of these culprits take a toll on the skin. As a leader in treating dermatological concerns, Clinique felt a responsibility to reformulate the beloved and iconic Dramatically Different Moisturizing Lotion while preserving the qualities that made it so adored and essential to millions around the world.
Worth The Wait
It took six and a half years and a hundred formula trials to get the Dramatically Different Moisturizing Lotion+ just right. Clinique’s Product Development team worked together with Drs. David and Catherine Orentreich to review new ingredients and conducted meticulous testing before they approved “the one.” The new formula underwent extensive clinical testing – the biggest Clinique has ever undertaken. 1,600 people of different ethnicities across 5 countries participated, including existing, lapsed and competitive users. The result: Dramatically Different Moisturizing Lotion+ received the highest possible marks showing more than double the moisture levels with skin staying consistently comfortable and moisturized throughout the day.
How It Works?
In order to accomplish its dual mission—to provide barrier strength and to boost the moisturizing efficiency, Clinique paired new formulating technology with ingredients that have a long dermatological heritage for efficiency and comfort. Dr. Norman Orentreich insisted on using ingredients that work optimally with the skin. Dr. David and Dr. Catherine Orentreich continue to advise using ingredients familiar to the skin because these are effective and are least likely to provoke irritation.
The Barrier Repair Complex:
A blend of sunflower seed cake, barley extract and cucumber fruit extract that helps to strengthen the skin’s barrier, imparting resilience and resistance to environmental stresses to help achieve healthy looking skin.
The new moisturizing ingredients:
Hyaluronic Acid has been used in dermatology and medicine for years, and is well researched and proven effective as a moisture-binding ingredient. It occurs naturally in the body and helps skin hold onto moisture for improved hydration.
Glycerin is a well known humectant that attracts moisture to skin. Considered highly “hygroscopic,” it absorbs water from the surrounding air and thus contributes to the increased moisturization power of the new Dramatically Different Moisturizing Lotion+.
Urea is a naturally occurring component in the production of skin’s own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.
“You can have the best moisturizer in the world, but if your barrier is not intact - moisture evaporates,” says Pardo. “The two actions, moisturizing and barrier-repair, go hand in hand.”
With improved moisturizing technology and new barrier-strengthening benefits, the new formula is Dramatically Different… but subtly done. So it is still the favourite yellow lotion with the same silky texture, it is now just Dramatically Different Moisturizing Lotion+.
The new Dramatically Different Moisturizing Lotion+ is a moisture drink that absorbs quickly and easily, leaving it smooth, soft and perfectly prepared for additional concern-driven serums and other treatment products. Or not. Many people find Dramatically Different Moisturizing Lotion+ just enough in itself.
Dramatically Different Moisturizing Lotion+ will be available in across Clinique counters in the Middle East. Recommended for Skin Types 1 and 2. Apply morning and evening after Step 2, Clarifying Lotion. By day, follow with a moisturizer or foundation with SPF protection.
Allergy Tested. 100% Fragrance Free.