BRAUN BEAUTY GIRLS NIGHT IN JEDDAH

BRAUN Reveals Its Complete Beauty Collection At An Exclusive Event 
KSA, November 2015 – Braun the world’s No. 1 epilator brand hosted an experiential event in Jeddah, which was attended by some of the most influential beauty and fashion leaders in KSA. The experiential beauty event “Braun Beauty Girls Night In” was the first of its kind as Braun highlighted that when women feel confident they can realize their potential, wear anything they want and embrace unlimited choices.

Braun revealed the Silk-épil 5 the latest addition to the Braun beauty collection, the Silk-épil 9 Wet & Dry, the ultimate portable skin spa and beauty essential every woman needs to look and feel their best was also available for the ladies to experience and finally, the guests were given a chance to customize their skin care regimen and switch on a Hollywood flawless glow by using the Braun Face and the latest beauty brushes.

Guests were transformed from girl next door to a glam Braun Beauty as they were given an in depth skin consultation with renowned dermatologist, Dr. Shazia Ali and were also treated to a complete make over from beauty specialist Inas Hammoud.

Associate Brand Director from Braun’s Global team, Leonara Scarpa attended the event and was eager to talk to the ladies about Braun’s BreakFree Campaign which called on women worldwide to support and encourage each other, ” We are excited to showcase the Braun beauty collection at this beautiful event today. The Braun Silk-épil line up which includes Silk-épil 9, Braun Face and now Silk-épil 5 truly is a customized approach to beauty regimes. At Braun we strive to provide women with the latest beauty essentials that can help them take control of their beauty routine.”

To sum it up, the event was an enjoyable and informative evening for all the guests as it gave them a chance to experience the entire Braun beauty collection as well as look and feel Beautiful.

How To Keep Your Chin Up In Today’s Beauty Obsessed World

Connoisseurs of beauty agree that a good facial architecture is necessary to emphasize the allure of any face whether you’re a man or a woman. Inspired by the beauty criteria prescribed by poets and painters women have been obsessing over sexy lips, long lashes, high cheek-bones, etc. but recently the renaissance sculptors — a.k.a the aesthetic doctors of today — have diverted attention towards the lower face focusing on chin and jaw-line.

Exhibit One Kim K — looking at these before and after’s you can clearly see that the position of chin is fundamental when judging the golden proportions of a face. 

A youthful V-shaped face blessed with well angled/sized chin can elevate beauty of any visage if the correct proportions are restored.

Hot Or Not Finger Trap Test — Lets put your beauty to a bone fide “Rickett's E-line” test to verify your lower facial symmetry and proportions. For a quick determine if you're 'beautiful' —place your index finger against your chin and nose and see if your lips touch it. If they do, congratulations, you're officially hot.

This concept of measuring lower face proportions dates back to the 1950s and is credited to orthodontist Dr. Robert Ricketts, who focused on what he called the 'E-plane'. According to him in an average Caucasian face a  'pleasing facial profile' was determined — when a simple line drawn from the tip of the nose to the tip of the chin, the lips touched the plane — or in the finger trap's case, the finger- running from the nose to the chin. Like the Golden Ratio devised by the ancient Greeks, its one of the tests practiced by some cosmetic doctors to assess and plan cosmetic treatments.

Reality Of Life — Not everyone is born with a perfect facial structure. Some of us are born with a recessive or weak chin. Aging can also play a role as lax skin and the effects of gravity disrupt the contours of a once beautiful face. Fat layers on the form of a double chin can also distort the beauty and elegance of a face.

Proportions of Chin

Non Surgical Solutions

Liquid Implants — like Hyaluronic Acid (Juvéderm® Ultra Xc, Juvéderm Voluma®, Teosyal Ultra Deep) and Calcium Hydroxyapatite (Radiesse) can be expertly injected to define the golden proportions of chin in contrast to the face.

Fat Injections — a natural option that can also be used to reshape and volumize a recessive chin and restore the golden proportions of chin.

Aesthetic medicine now can non-surgically give you, what only genetically blessed people had it naturally in the past. Enjoy the reaps of modern medicine balance your inner beauty with your outer beauty and smile bright.

Strangle Yourself Thin — The Waist Training Trend

The corset— that symbol of 19th-century patriarchal oppression and torture has been experiencing a bit of a comeback and Hollywood along with its zaftig partners-in-crime: the Kardasian clan have been taking full credit for it. Lily James starring as Cinderella recently ignited a serious debate on all social media platforms, which circled particularly around her 17inch cinched-waistline — naturally slim or corset magic? Our latest obsession with waif waistlines is not a new fad, in fact it is a boomerang effect— as if a subliminal message has been passed back to us through centuries: Be it a Disney princess, Victorian era heroine,  a modern day working gal or a reality TV princess a minuscule waistline elevates female-form imparting it with a magical edge— ascending gal-next-door to the status of an ethereal beauty— at some level we all crave it unconsciously— don't you?

Since corset training to curb mum-tums has become all the rage, celebs like Jesica Alba, JWoww, Ciara and Brooke Burke-Charvet all have professed to practice and believe in the power of a corset cinched waist. Inspired eves in Jeddah have been popping into my practice in throws inquiring about the legitimacy of this dernier cri, hence I have decided to write about it, so you can all know my view on this fad once and for all.

What is Waist Training?

Corset training draws on the age-old Elizabethan trend used by women to cinch their waists and make their busts appear larger. Modern corsets used for “waist training,” (the fitness buzzword) combine the traditional structure of corsets to give the illusion of a tinier waist with the modern technology of compression fabric. Theoretically speaking the compression fabric encourages thermal activity and perspiration to help stimulate weight and inch loss in the core. 

The Hardcore Truth— You don’t have to be an M.D. to realize that “training” your waist to shrink in size permanently sounds suspiciously iffy. While you are wearing the corset fat is simply pushed to another area of the body for a temporary amount of time. Once you take the garment off, your body will return to its usual size. The fix is temporary.
Believers say that the tightness of the garment makes you sweat a lot, but scientifically speaking it’s really not possible to perspire so much that inches can get shaved off from your midsection in any permanent way. There is also the theory that the stomach will be squeezed into a smaller size, causing less hunger and less overall intake of calories with weight loss as a result.
So far there is no clinical proof, that thermal effect, or squeezing the tummy can be effective or beneficial in reducing fat permanently. In fact, it may be harmful to a woman’s body over time. If a waist trainer is too tight; which many of them appear to be (if recent celeb photos are any indication) it could cause discomfort, interfere with breathing, or contribute towards heartburn. Your stomach might get pushed up beyond the diaphragm, which could cause acid reflux or hernia.

Weighing The Risks— Let’s explore the possible risks involved in this new slimming craze. As a corset squeezes a woman’s outsides, it is also squeezing the insides. This pressure on the internal organs can be a serious health concern. If the lungs are prevented from properly expanding, it can increase risk of pneumonia. As the stomach and colon are prevented from moving its contents, heartburn and chronic constipation can occur. Forcing the ribs and muscles into a tight and restrictive garment can cause chronic pain and bruising. The corset can also prevent return of blood flow to the heart, which can affect blood pressure and may result in dizziness and even fainting. Homes in the 18th century had "fainting couches" for this very reason.

Word to the wise, if you’re wearing a waist trainer and you experience any of above mentioned symptoms, that’s a definite sign that you need to loosen it up or take it off.

Practicing The Trend While Working Out— Waist training trend encourages women to wear the corset while working out! According to fitness experts, this is a huge no-no as our bodies need as much oxygen as possible during cardio and the use of restrictive garments prevents your lungs from expanding fully. In fact, some experts believe that regularly wearing a waist trainer can actually decrease core strength— exactly the opposite of what you want if you’re aiming for sexy stomach musculature.

Lilly James Verdict On The Corset — in Cinders own words, "If you ate food it didn't really digest properly, and I'd be burping all afternoon and it was just really sort of unpleasant". She actually went on a liquid diet to survive shooting through the movie to be able to fit into the ultra-constricting corset.

Final Verdict— Waist trainers can’t have any lasting effect on waist size, shape, or appearance. They’ll make you look slimmer while you wear them, but you may have to put up with some discomfort and maybe even some health risks in return. You're better off eating a balanced diet and investing in a personal trainer. After all, there's a reason we stopped wearing gowns with corsets in the 19th century!

Sure Shot Way To Shed Pounds Around Your Belly You guessed it — eating healthy and being active on a regular basis. It’s not trendy, but it’s the one thing that works, whether you want to drop baby weight or just a few stubborn lbs.