As
a dermatologist I feel that today’s modern girl needs to be in-charge of her
own self-preening-and-pruning routines and to do so successfully she needs to have efficient
tools at her disposal as well as the right knowledge about her skin and hair
needs. Braun one of the world’s leading Tech Giants pioneering in at-home beauty
and self grooming devices has been at the cutting edge of innovations always playing
a crucial role in giving the power of self-grooming back in hands that need it.
In order to empower girls to take charge and be in full control of their
skincare and hair removal needs Braun recently held the “Beauty Unboxed” event in Dubai. This fete ceremonialized the unveiling
of the new Silk Expert IPL (at-home
permanent hair reduction device) as well as served as a saturnalia to highlight
Braun Silk- épil 9 (home epilation
system) and Braun Face Spa (facial
skincare device).
The
venue for the event — the Royal suit at the Waldorf
Astoria Dubai served wonderfully as the perfect and pristine backdrop to emblazon
Braun’s beauty and self-grooming devices to the glamour-loving Middle Eastern media
and consumers. More than fifty social & print media editors and writers bore
witness to the unveiling of the brand new Braun Silk IPL device. An introductory
session explaining the ins-and-outs of the gadgets followed by Q&A
conducted by the lovely Laura Buckwell and the two leading dermatologists from
the region Dr. Hala Fadli and yours truly (Dr. Shazia Ali) evoked the event in
a big educational as well as fun way. The freshly stirred, enlightened and
intrigued audience ensued canvassing female skincare and grooming needs over
extravagant cups of Mary Antonitte style high tea and snacks. Afterwards
everyone got a chance to test drive Braun’s latest gizmos first-hand. Question
were popped, myths were busted, and all in all everyone went home ready to take
charge of their own beauty needs empowered by Braun.
Braun Silk Expert IPL:
The
latest self-grooming gadget powered by Braun — the Silk Expert IPL
(Intense Pulse Light) is specially created for at-home permanent hair
reduction. It has been approved by the US FDA for efficacy as well as safety,
and is currently the fastest and safest IPL technology for permanent visible
hair removal in the market.
How Does It Work? — IPL works by focusing special
wavelengths of light on the pigment (melanine) in our hair. The brown or black
color in the hair absorbs the light and singes the root leading to permanent
hair reduction. It works on all hair types and colors, except blonde and white.
Safety And Efficacy — The safety of the device
is ensured by special touch sensors, which only fire when the device is in full
contact with the skin, preventing scattering of light and accidental eye
damage, hence you don’t even need to wear protective goggles while using it.
The
device is also fitted with unique SensoAdapt™ skin tone sensors, which continuously
reads your skin tone (80x per second) and automatically adapts the light
intensity for best efficacy and safety. This feature ensures that there is very
little to no chance of getting skin burns or pigmentation when using the device.
Braun Silk- épil 9
Silk-
épil 9 is the most trusted hair epilator in the market that gives you up to 4
weeks of hair-free skin, as it plucks hair out from the root. It is fast,
efficacious and most easy way to remove hair compared to any other methods
available for at home hair removal e.g. waxing, threading or shaving. All my
patients tell me once you experience Silk- épil 9you can never go back to
halawa (and the mess!!).
Braun Beauty Face Spa
Braun
Face Spa consists of brush exfoliaters for the face specially designed for all
skin types including sensitive skin. It also comes with the “Beauty Sponge”
attachment to help apply your daily skincare products (moisturizer, anti-aging
serums, etc.) or makeup more efficiently.
To bring
you into the insider circle I’d also share with you the myth busting Q&A session
that took place at the “Braun Beauty Unboxed” event.
Epilation Myths:
1. Epilation makes the hair
grow back thicker.
Dr. Shazia: False! Your hair texture (size
& width) is determined by genetics and your hormones levels — not by your
choices in hair removal methods. Epilation and specifically Silk- épil 9 pulls
the hair from the roots so it doesn't affect the growth and the texture of your
hair or skin at all.
2. You have to wait for a
particular hair length to epilate and hair grows back sooner.
Dr. Shazia: True while waxing and
threading — False while epilating
with Silk- épil 9. This epilator is fitted with special micro-grip tweezer
technology that can pluck even the teeny tiniest of hair follicles (up to
0.5mm) bringing you to a new level of epilation precision. With the Silk- épil
9 you also get the new added exfoliation brush that when used before or after
epilation guarantees that tiny hair are not buried under the skin and are
properly exposed for epilation, thus preventing the in-grown hair, and ensuring
smooth silky skin throughout.
3. Long-lasting yes, but the trade-offs with epilation include red dots
and ingrown
Dr. Shazia: Sure, when you yank/pull
body hair from the root, tiny red dots will appear but that only proves you’re
human. This skin reaction fades away in just an hour or two. By using the
epilator in your bath you can reduce the red dot phenomenon as the softer skin
and relaxed pores show less red reaction. Additionally you can use the cold gel
pack that comes with the epilator to reduce redness as well. Using exfoliation brush
before epilation also reduces red dots and pain, which is why the new
exfoliation brush will definitely be your hero.
4. You can’t do anything to
reduce epilation pain.
Dr. Shazia: False — I think this is the
biggest myth when it comes to epilation. The Silk- épil 9 epilator head is
specially designed to vibrate while you epilate this feature confuses the
nerves and reduces the pain. Silk- épil 9 also provides you with a gel pack
that when popped into the freezer and used before and after epilation helps
reduce pain very efficiently. Being able to use the wet option of the Silk-
épil 9 epilator in the shower helps relax the pores and soften the skin, which
in turn helps reduce the pain and you can have a more comfortable and soothing
experience.
Skin & Beauty Myths:
1. Exfoliation is enough to
maintain younger looking skin
Dr.Shazia: This is a bit of a myth,
maintaining healthy youthful skin calls for more than one step. Proper cleansing, regular exfoliation and persistent use of skin moisturization as well as anti-oxidants makes up the
foundation for healthy skincare. The best way to ensure your anti-aging products
are giving you the biggest bang for your buck is by ensuring they are being
soaked up by your skin properly hence deep pore cleansing and exfoliation every
week are very vital. The new exfoliation brush from Braun face Spa swipes away
dead skin cells leaving skin soft and clean without damaging your skin, which
is exactly the right way to keep your skin feeling and looking young.
2. If I have sensitive skin,
it is not advisable for me to exfoliate
Dr. Shazia: That’s partially true — if
you have sensitive skin you should not use regular exfoliators containing
crystals or brittle particles as they can damage the skin. But Braun sensitive face
exfoliation brushes are completely safe to use because when they were being
designed Braun took into consideration the sensitive skin as the key focus for
treatment. The sensitive brush from Braun Face does not over rub or strip the
skin and is the best solution for delicate, dry and sensitive skin that
requires a softer touch so you can get a gentle cleansing treatment that is
luxurious and thorough yet not damaging.
3. Blackheads relate to
cleanliness and can be scrubbed away.
Dr.Shazia: Blackheads are usually
related to sebaceous skin, hormones and bad diet as well as bad skincare routine.
In case of oily or combination skin if you do not scrub away sebum, and dead
skin on regular basis blackheads become predominant. You can keep them under
check (even eliminate them completely) by proper deep exfoliation on regular
basis using the Braun beauty brush as your champion.
Bonus Round — “Makeup Myths” –
1. Using makeup to contour
the shape of your face (nose, cheeks, chin, etc.) can look funny.
Dr. Shazia: Believe it or not people
can always tell when you’ve overdone the ‘corrective’ shading. If you are not a contouring expert: blending
dark and light shades of color, highlighting, and contouring can look funny as
if you have stripes on your face (I call accidental makeup with color skid
marks). Proper blending is the secret to perfect contouring and to master this
art “Braun Face” with its Beauty Sponge attachment can come to your rescue, it absorbs
just the right amount of product to let you build your color in layers instead
of slathering it on all at once and you can use the rounded edges for
hard-to-reach spots or delicate areas around the eyes for a perfect foundation
look. The same brush can also be used to apply moisturizer to your skin for a
complete glam look.
The
most important message in the end is that you need to clean and maintain the
brushes and beauty sponge on regular basis. Discard old ones and replace them
with fresh ones every few months to make sure proper skin hygiene is maintained.
This will also guarantee the best results with all the different brushes and
sponge.
Final Message — Girls take joy in your beauty
self-reliance and bask in the glory of all the self-grooming gadgets available
at your tips that empower you to be In-charge Of your own beauty.